Nvidia has apparently bumped up the prices on almost all of its products to deal with tariffs and rising manufacturing costs.
According to DigiTimes (via Tom’s Hardware), Nvidia is dealing with “multiple crises,” including a USD5.5 billion (~RM23 billion) hit to its quarterly earnings due to AI chip export restrictions—like the ban on selling its H20 chips in China.
The report says CEO Jensen Huang has been going back and forth between the U.S. and China to try to lessen the impact of tariffs. To keep profits steady, Nvidia has reportedly raised official prices across nearly its entire product lineup, letting its partners adjust their prices too.
DigiTimes stated that gaming GPUs are getting a 5–10% increase, while AI GPUs are seeing hikes of up to 15%.
Even with the increases, DigiTimes expects Nvidia’s upcoming financial report to meet forecasts and show strong profits, thanks to high demand for AI chips outside China and growing spending from cloud providers.
The report mentions that Nvidia has officially raised prices on a bunch of products to stabilise earnings, with partners following along. For example, the RTX 5090 sold at premium prices right after launch, with some channel prices “quickly doubling.”
DigiTimes’ supply chain sources say the move to produce Blackwell chips at TSMC’s U.S. plant has made things worse, driving up production, material, and logistics costs even more.