Qualcomm is set to unveil its upcoming flagship chipset soon, and the company is reportedly renaming its branding, with the new chip being named “Snapdragon 8 Elite.”
Initially expected to be named the Snapdragon 8 Gen 4, this new processor’s name was leaked by Digital Chat Station and has now been confirmed through Xiaomi’s promotional materials, according to Smartprix.
According to the leaked poster, the Xiaomi 15 series will be unveiled on 23 October 2024, in China, showcasing the Snapdragon 8 Elite chipset.
The transition from the Snapdragon 8 Gen series to the Snapdragon 8 Elite marks a significant shift in Qualcomm’s branding strategy. This change mirrors previous transitions, such as moving from the triple-number system (e.g., Snapdragon 888) to the 8 Gen X series.
The new branding might cause some initial confusion as it deviates from Qualcomm’s previous straightforward numbering system.
Qualcomm’s rebranding strategy may be aimed at aligning with the Snapdragon X Elite processors, integrating the “Elite” branding across their product lineup.
The Snapdragon 8 Elite is expected to be based on TSMC’s advanced 3nm process and will be officially unveiled at the Snapdragon Summit 2024 in Maui, Hawaii, from October 21-23.
This processor will feature two performance cores clocked at 4.0 GHz and six efficiency cores at 2.8 GHz, utilizing Qualcomm’s custom Oryon architecture. Early benchmarks indicate a significant boost in performance compared to its predecessor.
Besides the Xiaomi 15 series, Qualcomm’s new chip is set to power several flagship devices, including the realme GT 7 Pro, OnePlus 13, and, Samsung S25 series.